Wal-Mart Caters To Environmentally Conscious Coffee Drinkers

(New York, NY) -- Wal-Mart is capitalizing on a growing interest in environmental sustainability by stocking store shelves with its own brand of eco-friendly coffees.
The world's largest retailer will start selling six coffees under the Sam's Choice Fair Trade brand.
In order for a product to receive Fair trade certification, specific economic, social and environmental standards must be met.
Wal-Mart says its coffee roaster based in Brazil has cut its net carbon emissions to zero.
Wal-Mart's vice president of sustainability Matt Kistler says the corporation is catering to socially conscious consumers who are aware of environmental issues.

(Copyright 2008 by Newsroom Solutions)
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