Bowl Commercial Poll

News Release: EARLY RESULTS: BRIDGESTONE FIRESTONE’S “AVOIDING SQUIRREL” HOLDS NARROW LEAD AS SPOTBOWL AD POLL CONTINUES TO COLLECT VOTES HARRISBURG, Pa. (February 4, 2008) – Just hours after the game, early results in the nation’s online commercial poll, SpotBowl, show Bridgestone Firestones “Avoiding Squirrel” as the crowd favorite and holding a narrow lead over Anheuser-Busch’s 60-second ad featuring an underachieving Clydesdale training his way back into the Budweiser cart-pulling starting line-up. The SPOTBOWL polls will remain open until noon EST on Tuesday to capture the nation’s powerful “water cooler vote.” Now in its fifth year, SPOTBOWL is the brainchild of Pennsylvania-based advertising and public relations thinkbank, Pavone. To vote or view up-to-the-minute results, visit www.spotbowl.com. SPOT BOWL 2008 TOP SCORERS (Results are as of 1:30 AM on Monday, February 4. For a complete listing, visit www.spotbowl.com and see the “Leaderboard” page under the “2008 Voting” tab) COMPANY TITLE SUMMARY 1. Bridgestone-Firestone “Avoiding Squirrel” Squirrels and other animals scream 2. Anheuser-Busch “Clydesdale in Training” Underachieving horse trains hard with Dalmatian coach 3. Bridgestone-Firestone “Avoiding Cooper & Simmons” Alice Cooper and Richard Simmons appear as late night road obstacles 4. Tide & Go “Talking Stain” A stained shirt becomes an interview distraction 5. Fed-Ex “Pigeons” Plan to ship with giant carrier pigeons goes awry