Wal-Mart Ready With TV Digital Converter Boxes

Wal-Mart Now Ready With TV Digital Converter Boxes (Bentonville, AR) One week before U.S. households receive the first of thousands of $40 digital converter box coupons, Wal-Mart is stocked with the small converter box units designed to keep home analog TVs receiving a digital signal. A total of 3,400 Wal- Mart stores will carry a new Magnavox digital converter box, with a retail price of $49.87. The Nielsen Company estimates that 13 million households (12 percent) will be impacted by the switch to digital broadcast, so the nations largest retailer has made specific plans to help customers from all cities and towns make an informed decision. In addition to close counsel and preparations with the NTIA (National Telecomunications and Information Association), Wal-Mart developed additional training for its associates and created a new platform for registers, so the $40 coupon card will work as easily as a gift card. Wal-Mart has the following digital television transition options available today in it stores: -- Purchase a digital converter box for $49.87 (with coupon, $9.87..) -- Sign up for cable or satellite service, right in the store; -- Purchase a digital or HDTV television Consumers can apply for digital converter box coupons online at http://www.dtv2009.gov/, or via phone at 1-888-DTV-2009. Additional information is also available on http://www.walmart.com/. (Copyright 2007 Newsroom Solutions, LLC) Delivered by Newsroom Solutions RNS-02-11-08 0829CST