Pepsi Reduces Plastic in Non-Carbonated Beverage Bottle (Purchase, NY) Pepsi is introducing its lightest 500mL flavored non-carbonated beverage bottle yet. The company has reduced the plastic in this bottle by 20%, which will eliminate approximately 20 million pounds of waste from the environment. The lighter bottles will begin hitting store shelves this month. The new bottle will be launched in one of the beverage industrys fastest growing segments through established trademarks of Lipton Iced Tea, Tropicana juice drinks, Aquafina FlavorSplash and Aquafina Alive. It will be available in 12-packs and 24-packs. In addition to a 20% reduction in the plastic resin, there will be a 10% reduction in the label size and a 5% reduction in the shrink wrap film used to wrap the multi-packs. Led by Pepsi-Cola North Americas packaging development team, the effort to lightweight the bottles is an example of PepsiCos commitment to "Performance with Purpose," a green initiative to improve all aspects of the world in which the business operates. For the project, it meant looking at the packaging with a critical eye, driving it towards minimalism without sacrificing design, functionality or taste. The challenge was to deliver significantly lighter packaging that would provide the same shelf life as the heavier bottle, withstand the manufacturing and distribution process yet not compromise aesthetics. After a full year the company hit the trifecta -1/4- a bottle that satisfied the needs of the bottling system, the consumers and the environment. On the web:www.pepsiproductfacts.com. About Performance with Purpose (Copyright 2007 Newsroom Solutions, LLC) Delivered by Newsroom Solutions RNS-05-06-08 0859CDT